Branding / Brand guidelines
Brand guidelines
A practical guide your team can actually use. Clear rules and examples help people apply your identity with confidence, keeping the details consistent as your business grows.
Talk about your project
A considered approach
Designed around the way you use it.
Your identity should make your business easier to recognise and understand. I bring the logo, typography, colours and everyday details together, so your brand feels considered wherever it appears.
We start with your audience and the material you have. The brief sets the direction, the touchpoints and the level of detail, so every part of the design has a purpose.
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See the thinking in practice.
A little more context
Before we begin.
Do I need a completely new identity?
Not always. Share what you have and what feels out of step. The brief can focus on a new identity, a considered refresh, or bringing existing elements into one consistent system.
Can you work with an existing logo?
Yes. An existing mark can be the starting point for a stronger palette, typography and supporting design. We agree what to keep and what to develop before design begins.
What do you need from me?
A little context about your business, audience and direction. Existing assets, references and examples of where the brand will appear help define a useful scope.
Part of the same visual system
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Let's shape your brand guidelines project.
Tell me what you are working on. We can shape the right direction together.